Ecr a notforprofit association ecr a collaboration model. The concept of efficient consumer response was introduced by the supermarket industry in 1992. Efficient consumer response books pics download new. The ecr efficient consumer response or efficient consumer response is an initiative north american, involving at the time, the entire food industry. Ecr techniques supply and demand side efficient consumer response consumer value customer relationship management shopper marketing category management ecient replenishmen t gs1 identi. The initial theory behind ecr is that all players in the grocery supply chain are thought as a. Publications ecr community efficient consumer response. Its characterized by the emergence of collaborative management in the supply chain. Ecr baltic is a collaborative retailermanufacturer platform with a mission to fulfill consumer wishes better, faster and at less cost. Efficient consumer response ecr singapore ceo forum well received by retailers if a packed ntuc fairprice auditorium was anything to go by, the 2016 ecr singapore ceo forum held on 25th may was clearly wellreceived and hugely successful. One of the meanings of ecr is efficient consumer response what is the abbreviation for efficient consumer response. They cover ecr strategy areas, such as demand management, supply chain, enabling technologies, and topics such as traceability, sustainability and category management.
The goal of this white paper is to provide insight into how to close that gap by setting up. Adoption of efficient consumer response university of melbourne. Ecr definition and meaning collins english dictionary. Pdf efficient consumer response increasing efficiency through. Ecr efficient consumer response by mathawat kaewdang on. Efficient consumer response ecr is a global movement in the fast moving consumer goods industry focussing on the supply chain management. Introduction at the first ecr europe conference held in geneva in 1995, the concept of efficient consumer response ecr was introduced for the first time to a european audience. Ecr baltic is an efficient consumer response initiative in estonia, latvia and lithuania.
Efficient consumer response ecr came into existence in the us as a direct response by. It is a nonprofit organization which aims to help retailers and manufacturers in the fmcg sector to drive supply chain efficiencies and deliver business. Since then, other industries have started their own ecr. The bigpicture focus for efficient consumer response is about to shift to the consumer. With the change in the concept, the paradigm shift that came about. The process normally extends through the fulfillment stage, ensuring that customers are delivered the goods and services they purchase in a matter that is. Efficient consumer response ecr is an approach to supply and demand that focuses on identifying what a customer wants and then marrying the elements of the information and supply chains with those wants. Pdf efficient consumer response increasing efficiency. The ecr business model is based on crosscompany collaboration and includes a holistic concept of standards, process models and methods. The goal is to reduce inventory and associated handling costs at the retailer. What is efficient consumer response ecr igi global. Efficient consumer response is all about going beyond the customers value expectations.
It needed to study the ways in which alternative format retailers were carrying out their business and. Integration companies efficient consumer response ecr and cpfr. Efficient consumer response ecr marketing concepts. This whitepaper builds on ecrs eightstep process and shows how it can be evolved and successfully applied in practice. A supply chain management system that requires the sharing of the retailers sales and advertising information with the supplier which is used to generate orders shipped from the supplier based upon projected customer demand. Prior methods of inventory replenishment were order driven, relying on retailers and wholesalers to predict demand. As the core of this work is the goal of providing a clearer understanding of the changes and their causes that are occurring in the definition of consumer and shopper value and how retailers. The joint trading and industry working towards a more efficient and productive answer to consumer demand and the removal of unnecessary costs from the supply chain.
Efficient consumer response increasing efficiency through cooperation. Doc efficient consumer response ecr andrea bezerril. Publications ecr community, previously ecr europe, have issued more than 250 best practice blue books for retailers and manufacturers. Efficient consumer response ecr is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer.
Since efficient consumer response ecr was first introduced into the academic literature in 1993, it has been defined more in the sense of a system or a philosophy rather than a particular. This paper examines the key initiatives surrounding ecr, and discusses a framework that attempts to merge the ecr initiatives with consumer centric marketing efforts. Ecr is demand driven, initiating the manufacture and shipment of goods based on consumer purchase activity. What is the abbreviation for efficient customer response. Suppliers, manufacturers, wholesalers, retailers and 3p service providers work together to fulfil the changing demands of the consumer better, faster and at less cost. Efficient consumer response ecr is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain there are four focus areas under ecr. Efficient consumer response meaning in the cambridge. Efficient consumer response ecr practices as responsible. Adding customer value to the supply chain using collaboration efficient consumer response is all about going beyond the customers value e xpectations efficient consumer response is a strategic concept created by the processed food distribution industry in the u. Quick response qr is a vertical strategy where manufacturers provide retailers with goods or services in the exact quantity required, on a continuous. Some 160 brandowners, retailers, manufacturers and suppliers attended this years ecr singapore. This network allows ecr nationals to share the most.
The segment lo is the largest segment of responses in our questionnaire. Ecr aims to optimize the grocery supply chain through partnerships formed between manufacturers and retailers. The objective of this initiative was to develop a system oriented to the client in which manufacturers, brokers and distributors work together to maximize the value of consumption and minimize supply chain costs. Efficient consumer response ecr singapore ceo forum. Ecrefficient consumer response created using powtoon. Hereto the ruling concept was based on supplies and inventories were controlled by the suppliers. Since then, other industries have started their own ecr initiatives. Efficient consumer response ecr initiative was started in usa in 1993. Efficient consumer response is a strategic concept created by the processed food distribution industry in the u. Discusses a new methodology efficient consumer response ecr which the authors describe as an extension of mrp, jit and qr. Efficient consumer response can be abbreviated as ecr.
Serving customers better and increasing sales while reducing costs. Since efficient consumer response ecr was first introduced into the academic. Ecr abbreviation stands for efficient customer response. En 1996, les pouvoirs publics interviennent pour tenter dassainir les rapports entre industriels et distributeurs. A retailermanufacturer working group focused on creating imaginative new ways to better manage the problems of onshelf availability, shrink and food waste. Efficient consumer response ecr is a system for replenishing merchandise based on actual consumer demand.
Ecr cyprus efficient consumer response, constitutes the landmark association for the entire cypriot market which has the aim of implementing best practices across the retail service chain, for the purpose of providing quality products and services to cypriot consumers. Pdf a model for structuring efficient consumer response. Chep wins 2015 efficient consumer resposne award duration. Efficient consumer response adding value in the supply chain. Pdf since efficient consumer response ecr was first introduced into the. Ecr looked at the entire supply chain from the point of view of customer demand and the efficient response to the demand drive. Efficient consumer response ecr singapore ceo forum well. Retail category management effective daytoday category. Whether a company can survive depends on whether the company can provide customers with higher values. Ecr efficient consumer response understood also as quick reaction to consumers needs.
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